In December 2022, I designed a presentation template for Glance to unify internal and external communications. The focus was on simplicity, flexibility, and ease of use for teams across the organization.

Tasked with positioning Glance’s first step into the AI space, I crafted a holistic campaign—blending strategy, visuals, motion, and storytelling—to bring the product’s intelligence to life.

At Sociowash, I served as a full-time designer for Panasonic Smartphones, shaping the brand’s visual identity. Over a year, I created diverse assets—from animations and videos to event theme.

n April 2020, I led a design session for the team, sharing practical ways to create and refine impactful designs. The interactive workshop encouraged open discussion and collaborative learning.”

In 2019, we pitched for a then-emerging brand—Mamaearth—and won after several intense rounds of work. Two years later, it became a household name; here are a few of my design contributions to its journey.

StackRoute—an NIIT venture—needed a cohesive identity to support its launch. I created comprehensive brand guidelines defining its visual language, tone, and design standards for consistent communication.

I’ve worked on several exciting pitch projects where there were no strict briefs or visual guidelines — just pure creative freedom.These projects allowed me to explore ideas guided entirely by instinct and imagination.

While still at Brandwidget, I was asked to design a few collaterals, mailers and leaflet for the brand promotion.

BarShala, a popular chain of bars across NCR, needed a bold and vibrant visual pitch. I designed concepts using pop colors and disco-inspired elements while ensuring the content remained the clear hero.